Whitepaper: The New Connected World

The pandemic kicked tech adoption into high gear. What comes next?

The COVID-19 pandemic has had a massive impact on the way consumers interact, especially online. Working, learning and connecting from home became the norm as people around the world sheltered in place. Unsurprisingly, that led to increased consumer adoption of smart products that help us connect to each other. And it turns out that, once they become adopters, consumers have a much more positive outlook on smart technology. That outlook translates to higher intent to upgrade to newer product models and an increased willingness to try new connected products. 
3D ebook with an images of people and their electronic devices on the cover

Download the whitepaper for insight into:

  • Changes in consumer sentiment around smart technology
  • A breakdown of the changes in each generation's outlook on connected products
  • What consumers did more of online during COVID-19 
  • New connected product purchases around the world
  • Why a large group of consumers aren't getting the full value of their smart products
  • The growing demand for onboarding, tech and set-up support

Download the eBook

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