Mobile and the Connected World
Q2 2024 Mobile Trade-In and Upgrade Industry Trends Report
Assurant mobile trade-in and upgrade industry trend report show trade-in values for smartphones increased from 1Q24.
Fast, convenient repair options for happier customers.
As convenience and ease of use become increasingly important parts of the customer experience, we've seen a growing interest in innovative, value-added support. For example, a recent Assurant study found that 70% of consumers are more likely to purchase a connected device if value-added support, like protection and repair, are offered at the time of purchase. This number represents a 44% jump from pre-pandemic levels when we conducted the same study in 2019.
And, when it comes to support for appliances, tech, and other products, consumer preference for come-to-you repairs has risen 120% since the onset of the pandemic. At Assurant, we're meeting this demand with a robust come-to-you repair network. Our technicians will meet your customers at their houses, at their offices, or anywhere in between.
